brand kit
goodmate vending brand
everything you need to use the goodmate look: logo, colours and type. keep it soft, friendly and lowercase.
logo
clear space
keep at least half the logo's width clear on all sides.
minimum size
never smaller than 24px tall on screen, 10mm in print.
don'ts
no stretching, recolouring, rotating or drop shadows.
colours
click any swatch to copy its hex code.
{{ copiedMsg }}
typography
headings
fredoka
abcdefghijklmnopqrstuvwxyz 0123456789
weights 400–600 · always lowercase · google fonts ↗
voice
friendly, not slangy
warm and approachable, but skip the "g'day mate" talk.
always lowercase
the brand name and headings stay lowercase, everywhere.
clear and short
plain words, short sentences, no jargon or hard sells.